Fujifilm GF 35-70mm F4.5-5.6 WR Lens Officially Announced for $999, Available for Pre-Order

Along with the Fujifilm GFX 50S II (Amazon/ B&H/ Adorama), Fujifilm also officially announced the new Fujifilm GF 35-70mm F4.5-5.6 WR lens. It is a wide-angle zoom offering a 28-55mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications. Weighing less than a pound and offering a closed length of under 3″, this compact and portable lens is engineered to produce images or video with incredible detail and minimal focus breathing, providing the perfect gateway to the capabilities and possibilities of the large format GFX System.  

This new lens costs $999, first available for pre-order at Amazon/ B&H/ Adorama. It will start shipping from November 30, 2021. Read More »

Fujifilm XF 23mm/ 33mm F1.4 R LM WR Lens Officially Announced, Available for Pre-Order

Along with the Fujifilm X-T30 II (Amazon/ B&H/ Adorama),  Fujifilm also officially announced two new lenses: Fujifilm XF 23mm R LM WR lens and  Fujifilm 33mm F1.4 R LM WR Lens. Read More »

Fujifilm X-T30 II Officially Announced for $899.95, Available for Pre-Order

Along with the Fujifilm GFX 50S II (Amazon/ B&H/ Adorama), Fujifilm also officially announced the new Fujifilm X-T30 II. It is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance

Fujifilm X-T30 II costs $899.95, first available for pre-order at Amazon/ B&H/ Adorama. Read More »

Fujifilm GFX 50S II Officially Announced for $3,999, Available for Pre-Order

Fujifilm GFX 50S II was officially announced. It is a unique medium format mirrorless camera that is wonderfully compact and portable. Featuring a 51.4MP CMOS sensor paired with an improved X-Processor 4 image processor, this camera produces files with extremely wide dynamic range and high resolution, as well as having an extended sensitivity range of ISO 50-102400 for working in difficult lighting conditions. 

This new camera costs $3,999, first available for pre-order at Amazon/ B&H/ Adorama. Read More »

Panasonic Lumix S 24mm F1.8 Lens Officially Announced for $897.99, Available for Pre-Order

Panasonic Lumix S 24mm F1.8 Lens was just officially announced. It is a sleek and compact wide-angle prime lens for  full-frame L-mount mirrorless cameras. Its 24mm focal length is ideally suited for landscapes, nature, interior, and architectural photography and provides a modestly bright f/1.8 maximum aperture for shallow depth of field control. Featuring an uncompromising optical design and the power to capture broad landscapes with corner-to-corner sharpness, this lens provides for rich and detailed stills and smooth and compelling video.

This new lens costs $897.99, first available for pre-order at B&H/ Adorama. Read More »

Tamron 18-300mm F3.5-6.3 Di III-A VC VXD Lens Available for Pre-Order

Tamron 18-300mm F3.5-6.3 Di III-A VC VXD Lens is officially announced for Sony E and Fujifilm XF mount. It is a versatile superzoom ideal for photographers who want an all-rounder that covers virtually any shooting situation. Characterized for its 16.6x zoom ratio and a minimum focus distance of only 5.9″, it brings the best of Tamron’s “all-in-one” philosophy to the Sony E audience at large. A fast and precise autofocus mechanism, Tamron’s VXD (Voice-coil eXtreme-torque Drive) linear motor, provides it with some of the best performance in its class, and it’s aided by the proprietary Vibration Compensation system that supports stable photography even at ultra-telephoto focal lengths.

This new lens cost $699 in US stores, Pre-Order at B&H , available for Sony E and Fujifilm XF mount.

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