Camera News

Sony a7R VI and FE 100-400mm F4.5 GM OSS lens Announced, Available for Pre-Order

Sony has changed the game once again with the unveiling of two highly sought-after imaging tools: the a7R VI full-frame mirrorless camera and the FE 100-400mm f/4.5 OSS GM lens. Both arrive packed with exciting new technology, headlined by a newly developed 66.8-megapixel fully stacked sensor. The lens further impresses with an internal zoom mechanism and a constant f/4.5 aperture, delivering consistent performance throughout the zoom range. Together, these releases push the boundaries of mirrorless photography, offering professionals and enthusiasts a powerful blend of high resolution, versatile reach, and innovative design.

Sony A7R VI costs $4,498, first available for pre-order at B&H/ Amazon.

Sony FE 100-400mm f/4.5 GM OSS Lens costs $4,298, first available for pre-order at B&H/ Amazon.

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Canon Announced EOS R6 V 7K Camera and 20-50mm f/4 L Power Zoom

Canon has announced the EOS R6 V, a new full-frame RF-mount camera featuring 7K open gate recording, active cooling, 5-axis in-body stabilization, and Dual Pixel CMOS Autofocus II. With its compact, video-focused design, the camera is well suited for content creation, streaming, podcasting, and a wide range of modern production workflows. Launching alongside the EOS R6 V is the RF 20-50mm f/4 L IS USM Power Zoom lens, which weighs less than a pound and supports remote control operation.

Canon EOS R6 V costs $2,499, first available for pre-order at B&H/ Amazon.

Canon RF 20-50mm f/4 L IS USM PZ Lens costs $1,399, first available for pre-order at B&H/ Amazon.

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Panasonic LUMIX L10 Digital Camera Announced, Priced $1,497.99, Available for Pre-Order

Today, Panasonic officially announced Panasonic Lumix DC-L10 digital camera. The new camera keeps the premium build of its forerunner while updating it with all the best tech of the intervening years, including a 20.4MP Multi-Aspect BSI CMOS Micro Four Thirds sensor, AI-powered autofocus, 30 fps continuous shooting, and 5.6K video.

Panasonic Lumix DC-L10 costs $1,497.99, first available for pre-order at B&H/ Amazon. Continue reading “Panasonic LUMIX L10 Digital Camera Announced, Priced $1,497.99, Available for Pre-Order”

Nikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens Listed at B&H!

Nikon Corporation is currently developing the NIKKOR Z 120-300mm f/2.8 TC VR S, a telephoto zoom lens designed for full-frame (FX-format) mirrorless cameras. The NIKKOR Z 120-300mm f/2.8 TC VR S belongs to the “S-Line” series of NIKKOR Z lenses; thanks to a built-in teleconverter that extends the focal length by 1.4x, this telephoto zoom lens covers a focal range spanning from 120mm to 420mm.

Nikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens is now listed at B&H. the price is not revealed yet.

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Canon EOS R6 V and RF 20-50mm Lens and more to be Announced on May 13th

 

According to recent rumors, Canon’s planned announcements for May 13 extend far beyond just Canon EOS R6 V camera body and the RF 20-50mm f/4L IS USM PZ lens. The company is expected to unveil a total of 8 to 10 SKUs (stock-keeping units) on that day. Continue reading “Canon EOS R6 V and RF 20-50mm Lens and more to be Announced on May 13th”

Sony FX3II and new RX100 registered in China

Two fresh Sony camera models just appeared in China’s registration database, sparking rumors about an upcoming FX3II and a successor to the RX100 series. While details are thin right now, the source sonyalpharumors says these entries could signal major updates coming soon.

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Sony A7 V: Still the Best Selling in the First Half of April 2026 (CAPA)

CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the First half of April 2026.  Sony A7 V (B&H/ Amazon) still wins the top 1 position.

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Panasonic LUMIX S 40mm F2 Lens Announced, Priced $399, Available for Pre-Order

Panasonic has just officially announced the new  Lumix S 40mm F2 lens. It is a reltively compact, semi-fast normal prime for L-mount, ideal for street photography, portraits, and landscapes. It is a compact, lightweight prime designed for everyday versatility, offering natural-looking images with beautiful bokeh.

This new lens costs $399.99, first available for pre-order at Amazon/ B&H. Continue reading “Panasonic LUMIX S 40mm F2 Lens Announced, Priced $399, Available for Pre-Order”