Sigma 85mm F1.4 DG DN Art Lens Announced, Priced $1,199, Available for Pre-Order

Sigma has just officially announced the new Sigma 85mm F1.4 DG DN Art lens. It is a fast portrait prime lens for Sony E and Panasonic/Leica/Sigma’s L-mount, featuring 15 elements, including 1 aspherical and 5 SLD (special low dispersion), 11 aperture blades ,  minimum focus distance of 0.85m (34″) and the maximum magnification is 0.12x. This new lens costs $1,199, first available for pre-order at B&H/ Adorama. Read More »

Olympus M.Zuiko Digital ED 100-400mm F5.0-6.3 IS Lens Announced, Priced $1,499, Available for Pre-Order

Along with the Olympus OM-D E-M10 Mark IV (Amazon/ B&H/ Adorama), Olympus has also officially announced the new Olympus M.Zuiko Digital ED 100-400mm F5.0-6.3 IS lens.  It is a super telephoto zoom that is equivalent to 200-800mm when attached to a Micro Four Thirds body, featuring 21 elements, including ED, Super HR and HR glass, as well as a 9-blade aperture, image stabilizer,  minimum focus distance (at all focal lengths) of just 1.3 meters, and the maximum magnification of  0.17x at wide-angle and 0.57x at full telephoto and weather sealed. This new lens costs $1,499, first available for pre-order at Amazon/ B&H/ Adorama. It will start shipping from September 8, 2020. Read More »

Olympus OM-D E-M10 IV Announced, Priced $699, Available for Pre-Order

Olympus has just officially announced the new Olympus OM-D E-M10 Mark IV. It is an entry-level Micro Four Thirds camera, featuring a 20 Megapixel Live MOS sensor and in-body image stabilization,  a selfie-friendly LCD, a 2.36 million-dot OLED electronic viewfinder and a 121-pt contrast-detect autofocus system. This new camera costs $699, first available for pre-order at Amazon/ B&H/ Adorama. It will start shipping from September 25, 2020. Read More »

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