Viltrox 35mm f/1.8 APO Lens Announced with Advanced Optical Correction

The first image of the new Viltrox 35mm f/1.8 APO lens has been officially released, marking a significant development in the lens market. According to SonyAlphaRumors, the lens is an APO (Apochromatic) lens, indicating advanced optical correction and a step forward in lens technology.

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Canon Retro Concept Camera Showcased at CP+ 2026 with 30.3-Megapixel Sensor and Hybrid Viewfinder

Canon Retro Concept Camera

Canon has unveiled a new retro concept camera at the 2026 CP+ show, drawing inspiration from its classic film cameras of the 1960s and 1970s. According to photorumors.com, the camera features a mechanical shutter and a hybrid viewfinder, among other notable design and technical elements.

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Sigma Announces New 28-105mm T3 FF Cine Lens for Cinematic Production

Sigma has officially announced the new 28-105mm T3 FF Cine lens, designed specifically for professional cinematic use. According to SonyAlphaRumors, the lens features a constant T3 aperture, making it a strong contender for filmmakers seeking high-quality optics. This marks another step in Sigma’s expansion into the cine lens market.

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Brightin Star Announces 50mm F2 TRI-SIGHT E-mount Lens for Sony E-mount Cameras

Brightin Star has officially announced the new 50mm F2 TRI-SIGHT E-mount Lens, designed specifically for E-mount cameras. According to source SonyAlphaRumors, this lens marks a new addition to the growing lineup of third-party optics for Sony’s mirrorless system.

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Sigma 35mm F1.4 DG II Art Lens Announced, Priced $1,059, Available for Pre-Order

Along with Sigma 15mm F1.4 DC Contemporary lens, Sigma also announced the new Sigma 35mm F1.4 DG II Art Lens. It is the company’s second-generation fast 35mm prime for full-frame Sony E and Leica L mirrorless cameras.

This new lens costs $1,059, first available for pre-order at B&H/ Amazon. Continue reading “Sigma 35mm F1.4 DG II Art Lens Announced, Priced $1,059, Available for Pre-Order”

Sigma 15mm F1.4 DC Contemporary Lens Announced, Priced $579, Available for Pre-Order

Sigma has just officially announced the new Sigma 15mm F1.4 DC Contemporary lens. It is the company’s second-generation wide-angle prime for APS-C Canon RF, Fujifilm X and Sony E mounts. It is a compact lens with a fast maximum aperture which is designed for both stills and video work.

This new lens costs $579, first available for pre-order at B&H/ Amazon. Continue reading “Sigma 15mm F1.4 DC Contemporary Lens Announced, Priced $579, Available for Pre-Order”

Nikon Nikkor Z 70-200mm F2.8 VR S II Lens Announced, Priced $3,196.95, Available for Pre-Order

Nikon has just officially announced the new Nikon Nikkor Z 70-200mm F2.8 VR S II Lens. It is the second generation of Nikon’s “Holy Trinity” professional-grade zoom lenses. Faster, lighter, smaller, and more refined than its F- and Z-mount predecessors, this S-line workhorse is an S-tier choice for professional multimedia creators in a broad range of applications.

This new lens costs $3,196.95, first available for pre-order at B&H/ Amazon. Continue reading “Nikon Nikkor Z 70-200mm F2.8 VR S II Lens Announced, Priced $3,196.95, Available for Pre-Order”