Sony A7 IV to be Announced Around October 21, 2021?

The current Sony a7 III

Sony a7 IV is coming soon! According to the latest rumors from SAR, Sony will officially announced this new Sony a7 IV around October 21, 2021 for about $2,499! Read More »

Sony ZV-E10 : the Best Selling in the Second Half of September 2021 (CAPA)

CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the second half of September 2021. Sony ZV-E10 (Amazon/ B&H/ Adorama) wins the top 1 positon for the first time, followed by Sony Alpha a7C w/ Kit lens (Amazon/ B&H/ Adorama).

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Three New Tamron Lenses in Short Supply

Recently, Tamron announced three new lenses: Tamron 28-75mm F2.8 Di III VXD G2 Lens , Tamron 35-150mm F2-2.8 Di III VXD Lens and Tamron 18-300mm F3.5-6.3 Di III-A VC VXD X mount lens. All the lenses are in short supply. Read More »

Tamron 28-75mm F2.8 Di III VXD G2 Lens and Tamron 35-150mm F2-2.8 Di III VXD Lens Available for Pre-Order at B&H!

Today, the newly announced Tamron 28-75mm F2.8 Di III VXD G2 Lens and Tamron 35-150mm F2-2.8 Di III VXD Lens are now available for pre-order at B&H. Both the lenses will start shipping from October 28, 2021. Read More »

Canon to Announce BSI APS-C EOS R Camera in the Second Half of 2022

Ever since the launch of the first Canon EOS R, there has been much debate about whether Canon will announce an APS-C RF mount camera for consumers. Now, According to the latest rumors from CR2, Canon will definitely announce an APS-C RF mount camera, which will be equipped with a back-illuminated sensor in the second half of 2022. Read More »

2021 Sony A7R IV Cyber Monday Deals & Sales


In June 2019, Sony officially announced the new Sony a7R IV mirrorless camera (AmazonB&H/ Adorama) . This new camera has an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video. Now 2021 Black Friday & Cyber Monday shopping is coming near and you could save a lot of money on these great deals.

  • Sony a7R IV with 24-105mm Lens Kit–$200 OffB&H
  • Sony a7R IV W/Rode Mic, RGB LED, Diffusion Filter, 128GB–$3,498AdoramaAmazon
  • Sony a7R IV with Flashpoint Zoom Li-on X TTL Speedlight$3,498AdoramaAmazon
  • Sony a7R IV  w/ Atomos Ninja Inferno Mini Ball Head, HDMI Cable$3,498AdoramaAmazon
  • Sony a7R IV  w/Vanguard Carbon Fiber Tripod, 128GB Card, & More$3,498AdoramaAmazon

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Ricoh GR III and GR III x in Short Supply

According to the, currently, there is a delay in procuring some parts used in “RICOH GR III”, so it may take some time before delivery. In addition, regarding the “RICOH GR IIIx” scheduled to be released on October 1, 2021, the first sale will be available, but it may take some time before delivery in the future as well. They sincerely apologize for any inconvenience caused to the customers and related parties. Read More »

2021 Godox Flash Cyber Monday Deals

Founded in 1993, Godox has been committed to providing consumers with professional and high quality lighting solutions in photography & videography for Canon, Nikon, Sony, Fujifilm, Olympus/Panasonic and other cameras.

Now, Novermber 29, 2021  Cyber Monday shopping is coming. During this shopping season, are you looking for some Godox flash for your favorite cameras?  See the details below:
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Best Flash for Sony A7 IV

In October 2021, Sony officially announced the new Sony a7 IVSony a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. This new camera costs $2,498, first available for pre-order at B&H/ Adorama.

If you want to shoot better photos with your Sony Alpha a7 IV, you’d better choose a good flash. Below are the best flash for Sony Alpha a7 IV. Read More »

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