Nikon Corporation is acquiring pioneering digital cinema camera company RED.com, LLC in a bold move to accelerate growth in the professional video production market. The acquisition will see RED, renowned for revolutionary products like the 4K RED ONE and award-winning V-RAPTOR X, become a wholly-owned Nikon subsidiary.
This deal marries RED’s cutting-edge cinema camera engineering and color science expertise with Nikon’s leadership in optics, imaging processing and product development. By converging their technological strengths, Nikon aims to catalyze a new generation of powerful, distinctive camera solutions pushing boundaries in filmmaking and high-end video. The strategic acquisition positions the combined brands to meet evolving needs of the world’s most demanding cinematographers and content creators.
Continue reading “Nikon to Acquire RED Cinema Camera Manufacturer !”
