Hasselblad XCD 45mm f/4 P Lens now Announced, Price $1,099 !

Hasselblad has officially announced the new XCD 45mm f/4 P Lens. Impressively portable, this lens is a sleek wide-angle prime distinguished by its compact and lightweight form factor. The US price for this lens is $1,099.00, now available for pre-order at B&H Photo Video.

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Canon EOS-1D X Mark III Officially Announced !

The long awaited Canon EOS-1D X Mark III now officially announced. The US price for EOS-1D X Mark III body is $6,499, now available for pre-order at B&H Photo Video/Adorama/Amazon. Release date on February 13th, 2020.

Canon EOS-1D X Mark III is a powerful DSLR designed for sports, wildlife, and other trying and dynamic imaging applications. Designed as the flagship of the EOS system, the 1D X Mark III is characterized by its refined processing capabilities and distinct speed to suit both photo and video applications. Featuring a newly designed 20.1MP full-frame CMOS sensor and updated DIGIC X image processor, this camera is capable of continuous shooting rates up to 16 fps with the optical viewfinder or 20 fps in live view, with a 1000-shot buffer when shooting raw+JPEG. Complementing this speed is an impressive native sensitivity range from ISO 100-102400, that can be expanded to ISO 50-819200, to suit working in a variety of lighting conditions. Also benefitting the speed is the EOS iTR AF X autofocus system, which uses 191 points for quickly and accurately acquiring focus. It also enables Face Tracking and Head Detection AF functions, which use Deep Learning Technology, to maintain critical focus on moving subjects. Additionally, when working in live view, Dual Pixel CMOS AF uses 3869 manually selectable points and provides a smooth, natural focusing quality akin to the way a camcorder acquires focus.

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Sigma 24-70mm f/2.8 DG DN Art Lens for E and L mounts Price $1,099, Available for Pre-order !

Sigma has officially announced the price and release date of it’s 24-70mm f/2.8 DG DN Art lens for Sony E-mount and L-mount. The US price for this lens is $1,099, now available for pre-order at B&H Photo Video/Adorama/Focus Camera. The release date for this lens is on December 17th, 2019.

Canon EOS Ra Announced, Price $2,499, Release Date in Early December

The Canon EOS Ra astrophotography full frame mirrorless camera now officially announced, the US price for Canon EOS Ra body is $2,499, now available for pre-order at Adorama/B&H Photo Video/Amazon, release date is in early December, 2019.

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Fujifilm X-Pro3 Officially Announced, Price $1,799 !

Fujifilm has officially announced the X-Pro3 X-mount mirrorless camera. X-Pro3 is a unique mirrorless camera characterized by its distinct viewfinder design, a hidden LCD screen, and its stylish, rangefinder-inspired design with a black finish. In terms of imaging, the X-Pro3 features the APS-C-format 26.1MP X-Trans CMOS 4 sensor along with the X-Processor 4, which enables high-resolution stills shooting and DCI/UHD 4K video recording. The sensor and processor also enable an ISO 160-12800 sensitivity range for working in a variety of lighting conditions. The US price a traditional black finish for $1,799. If you want the Duratect finish, silver and black models will be priced at $1,999. The release date is on November 28th, 2019. You can now pre-order Fujifilm X-Pro3 at Amazon/B&H Photo Video/Adorama.

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Canon EOS M200 Officially Announced, Price $549 !

Canon today has officially announced the new EOS M200 entry-level APS-C mirrorless camera. Canon EOS M200 features a 24MP APS-C image sensor, DIGIC 8, 4K video, the US price for EOS M200 with EF-M 15-45mm STM lens is $549, now available for pre-order at Adorama/Amazon/B&H Photo Video.

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Canon EOS 90D, EOS M6 Mark II, RF 15-35mm f/2.8L, RF 24-70mm f/2.8L IS USM Lenses Announced !

Canon today has officially announced EOS 90D, EOS M6 Mark II, RF 15-35mm f/2.8L IS USM Lens, RF 24-70mm f/2.8L IS USM Lens. Below are full pre-order links, price, release date for these new products.
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