Sony a7R IV Officially Announced ! (61MP, 10fps, $3,498)

Sony today has officially announced the new a7R IV (B&H Photo Video/Adorama/Amazon) full frame mirrorless camera. a7R IV has a full-frame 61MP BSI-CMOS sensor with a claimed 15 stops of dynamic range (it’s the first new sensor since 2015, according to Sony). It has a 567-point hybrid AF system (with 74% frame coverage) with real-time eye, human and animal AF. The camera can shoot at 10 fps with continuous AF for up to 68 photos.
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Sony a7R IV Confirmed to be Announced Today at 10 AM ET !

Japanese website Nokishita Camera now just confirmed that Sony will officially announce the new full frame mirrorless camera Sony a7R IV today. The live stream announcement will be at 10 AM ET, New York Time, Stay tuned !

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Sony Announced FE 35mm f/1.8 Lens for $748 !

Sony today has officially announced the long-awaited FE 35mm f/1.8 lens (SEL35F18F) for Sony full frame mirrorless cameras. The US price for FE 35mm f/1.8 lens is $748.00, you can check pre-order option at B&H Photo Video/Adorama. The release date for FE 35mm f/1.8 lens is in early August, 2019.

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Tamron Announced That The 17-28mm f/2.8 Di III RXD Lens is in Short Supply

Tamron recently issued a press release that the new 17-28mm f/2.8 Di III RXD lens for Sony full frame mirrorless cameras is currently in short supply. This means if you pre-order now through B&H Photo Video/Adorama/Amazon/Focus Camera, you may not able to get yours on July 25th, 2019 (Release date).

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Upcoming Announcements: Canon on July 9th, Sigma on July 11, Sony on July 17

We are going to have three major announcement this month: Canon announcement on July 9th, Sigma announcement on July 11th, 4am ET, Sony announcement on July 17th. Below is the list of products to be announced:
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Sony Camera Code “WW594724” Registered ! (A Total of 3 Sony Cameras Coming in 2019)

Sony today registered a third camera code “WW594724” in China. Along with previous WW716189 and WW246025. Now Sony has a total of 3 unannounced cameras got registered. This means we will see at least 3 new Sony cameras announced in 2019. Two of them are E-mount mirrorless cameras and one Cyber-shot compact camera.

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Sigma to Announce 4 New Mirrorless Lenses for Sony E-mount and Panasonic/Leica L-mount

Next week, Sigma is going to have a product announcement on July 11/12, Sigma will announce 4 new full frame mirrorless lenses exclusively designed for Sony E-mount and Panasonic/Leica L-mount full frame mirrorless cameras. Below is the list of new Sigma lenses:

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Tamron 17-28mm f/2.8 Di III RXD Lens Price $899, now Available for Pre-order !

Tamron today has officially announced the new FE 17-28mm f/2.8 Di III RXD lens for Sony full frame mirrorless cameras. The US price for this lens is $899, now available for pre-order at B&H Photo Video/Adorama/Amazon/Focus Camera. The release date for this lens is expected in late July, 2019.

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