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OM Digital Solutions has officially announced the M.Zuiko Digital ED 50-200mm F2.8 IS Pro lens (Amazon/B&H Photo Video/Adorama), a telephoto zoom designed for Micro Four Thirds cameras. This lens has been on OM System’s roadmap for several years, and its release marks a significant addition to their lineup of professional-grade optics. The lens is expected to be available starting October 3rd and will cost $3699.
Nikon has unveiled the ZR (Amazon/B&H/Adorama), a video-centric camera that marks the company’s first major product since acquiring Red Digital Cinema. Priced at $2,199 and launching October 20th, the ZR represents Nikon’s ambitious entry into the professional video market, undercutting competitors while offering compelling features that could democratize advanced filmmaking tools.
On September 9, 2025, Canon made significant announcements in the realm of professional imaging, unveiling the Cinema EOS C50 camera and the RF 85mm f/1.4L VCM lens. These introductions mark a substantial advancement in Canon’s commitment to providing high-quality tools for both filmmakers and photographers.
Today, September 9, 2025, Sigma announced four new lenses, expanding its offerings for both still photography and cinema. The highlights include what Sigma is calling the world’s first autofocus 135mm f/1.4 lens, a versatile 20-200mm superzoom, an updated 35mm f/1.2, and Sigma’s inaugural autofocus cinema lens. Most of the new lenses will be available in both L-Mount and Sony E-mount.
DJI’s highly anticipated Mini 5 Pro drone is set to make its debut in mid-September, with new leaked images and availability details surfacing just days before the official launch. The upcoming release promises to build upon the success of its predecessor, the Mini 4 Pro, while introducing several notable enhancements.
Nikon is reportedly preparing to unveil the Zr, a specialized video-oriented camera, on September 10th. This innovative device marks a significant shift from traditional camera design with its distinctive brick-shaped form factor that eliminates the pentaprism and electronic viewfinder.
The Zr’s design reportedly combines elements from RED cinema cameras, Sony’s FX3, and Nikon’s Z30, creating a video-optimized aesthetic. Following Nikon’s acquisition of RED, the camera is expected to incorporate advanced technology and features from the professional cinema camera manufacturer.
Canon is set to announce significant new equipment on September 9, 2025, including the Cinema EOS C50 that will replace the EOS R5 C, alongside two new lenses designed to complement the cinema camera.