According to SAR, there would be 3 Zeiss e-mount lenses to be announced along with the Sony NEX-FF mirrorless camera.
One of these Zeiss lenses has been confirmed, it is Zeiss 35mm f/2.8 E-mount lens. And a new Sony G brand zoom lens also to be announced along with NEX-FF.
All these lenses and Sony NEX-FF will be announced on September 24, 2013.