The name of Sony NEX-FF will be Sony A7 and A7r

Sony A7
Photoshopped Sony A7

The name of upcoming Sony NEX-FF mirrorless cameras are Sony Alpha A7 and Sony Alpha A7r.

It seems Sony will make all full frame high-end cameras to have the name of “Alpha”.

The cheap NEX-FF camera will be named as Sony Alpha A7.

And the high-end NEX-FF camera will be named as Sony Alpha A7r.

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via: SAR