“Sony will Concentrate on Full Frame Cameras” Interview wtih head of Sony Korea

Sony A7 Family FF Mirrorless
Sony A7 Family

According to recent interview with Bae Ji-hoon, head of Sony Korea Digital Imaging & Alpha Marketing Department, in the near future, Sony will concentrate on full frame cameras to beat Canon and Nikon.

From the interview:

“In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography.”

“Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically,” Bae said.

Read full interview at Koreatimes.

The new announced Sony a7RII is shipping in US, you can pre-order now at Amazon, B&H Photo Video, Adorama, Best Buy

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