Pentax K-3 Mark III Officially Announced for $1,999.95

Today, Ricoh has officially released the Pentax K-3 Mark III, a 26MP APS-C DSLR with a host of significant updates over the previous Pentax K-3 II.

The camera is built around A stabilized 25.7MP BSI-CMOS sensor and sees most of its critical components entirely reworked or replaced. A new shutter mechanism allows it to shoot at up to 12 fps (11 with continuous autofocus), with less viewfinder blackout as the frames are being shot.

The in-body stabilization system is now rated as offering 5.5EV of correction, the most yet for a K-mount camera. It gains a dedicated ‘panning’ mode in addition to the existing system that auto-detects panning, to ensure the camera doesn’t try to fight against slow, intentional panning motion.

Press Release:

Ricoh announces PENTAX K-3 Mark III digital SLR camera

New flagship APS-C camera delivers outstanding imaging performance and wide range of advanced functions in compact, rugged body

PARSIPPANY, NJ, March 30, 2021 -Ricoh Imaging Americas Corporation today announced the PENTAX K-3 Mark III, the new flagship model in its APS-C format digital SLR camera series. Designed around the PENTAX Principles, the new camera offers advanced functions and outstanding imaging performance with a goal of optimizing the fun and excitement of photography in a wide variety of conditions.

The PENTAX K-3 Mark III builds on the PENTAX legacy of outstanding image quality, incorporating a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. A newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit delivers well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities. The PENTAX K-3 Mark III boasts a super-high sensitivity of ISO 1600000 and features a newly developed SAFOX 13 autofocus system with 101 focus sensors.

A new, super-bright optical viewfinder delivers a nearly 100% field of view and magnification of approximately 1.05 times. With a newly developed high-refraction glass prism, the viewfinder provides a wide field of view equivalent to that of a full-frame SLR, fully immersing the photographer in shooting.

The camera’s compact, rugged body is dustproof and weather resistant, making it suitable for use in the most extreme environmental conditions. It features PENTAX’s high-performance, five-axis shake-reduction (SR) system, minimizing camera shake to deliver sharp, blur-free images. Furthering its commitment to producing the highest quality images, the PENTAX K-3 Mark III features the innovative Pixel Shift Resolution System, employing advanced super-resolution technology to capture four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesize them into a single composite image.

The PENTAX K-3 Mark III is equipped with user-friendly shooting functions, improved efficiency and operability. These include a high-definition 3.2-inch touch-screen LCD monitor—the first touch screen in the PENTAX K series. The screen allows intuitive operation of a variety of functions, including scrolling menu selection and image zooming during playback.

The camera also features PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology. It can instantly detect a subject’s face and eyes using advanced image recognition technology and makes a real-time analysis of the subject’s movement. The system assists the camera in optimizing exposure settings and improving autofocusing accuracy, assuring more accurate subject detection and more reliable scene judgment.

“The development of the PENTAX K-3 Mark III has been a longtime labor of love,” said Kaz Eguchi, president, Ricoh Imaging Americas Corporation. “At Ricoh, our goal is to develop high-quality cameras with the power to capture images that speak louder than words and inspire photographers to continue pursuing their passion for photography every day.”

| Pricing and Availability|

The PENTAX K-3 Mark III will be available in late April at and can be pre-ordered at Ricoh Imaging-authorized retail outlets starting on April 6 at 5 p.m. ET for the manufacturer’s suggested retail price of $1,999.95.

Ricoh is also producing two limited-edition kits — the PENTAX K-3 Mark III Black Premium Kit and PENTAX K-3 Mark III Silver Premium Kit. These special packages include a camera body and battery grip (the Silver Premium Kit comes with a silver camera body and a silver battery grip that is exclusive to this package), plus an exclusive leather strap and a spare battery. The specifications of the limited-edition models are identical to those of the PENTAX K-3 Mark III. The Premium Kits will be available in late April for the manufacturer’s suggested retail price of $2,299.95.

| The Five Principles of PENTAX |

  1. We design new cameras through sheer devotion.
  2. Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject.
  3. We design cameras that allow our users to enjoy all the processes involved in taking a picture.
  4. We pursue a level of quality and performance that can’t be measured by numbers alone.
  5. We respect and value the photographic experiences of our users and view this as an invaluable asset.

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