Today, September 9, 2025, Sigma announced four new lenses, expanding its offerings for both still photography and cinema. The highlights include what Sigma is calling the world’s first autofocus 135mm f/1.4 lens, a versatile 20-200mm superzoom, an updated 35mm f/1.2, and Sigma’s inaugural autofocus cinema lens. Most of the new lenses will be available in both L-Mount and Sony E-mount.
DJI’s highly anticipated Mini 5 Pro drone is set to make its debut in mid-September, with new leaked images and availability details surfacing just days before the official launch. The upcoming release promises to build upon the success of its predecessor, the Mini 4 Pro, while introducing several notable enhancements.
Nikon is reportedly preparing to unveil the Zr, a specialized video-oriented camera, on September 10th. This innovative device marks a significant shift from traditional camera design with its distinctive brick-shaped form factor that eliminates the pentaprism and electronic viewfinder.
The Zr’s design reportedly combines elements from RED cinema cameras, Sony’s FX3, and Nikon’s Z30, creating a video-optimized aesthetic. Following Nikon’s acquisition of RED, the camera is expected to incorporate advanced technology and features from the professional cinema camera manufacturer.
Canon is set to announce significant new equipment on September 9, 2025, including the Cinema EOS C50 that will replace the EOS R5 C, alongside two new lenses designed to complement the cinema camera.
7artisans AF 35mm F1.8 is a full-frame wide-angle lens for Sony E mount. It has a metal build, physical aperture ring and an optical formula that includes 11 elements in 8 groups.
Canon appears to be finalizing development of a highly anticipated RF 300-600mm f/4-5.6L IS USM lens, with sources suggesting an announcement could come before year’s end. This variable aperture telephoto zoom has been in development for over a year and represents a significant addition to Canon’s RF mount lineup.
Key Specifications and Features
The lens is expected to maintain f/4 aperture from 300-400mm, transitioning to f/5.6 from 400-600mm. While variable apertures typically concern some photographers, the anticipated size, weight, and cost advantages may make this compromise worthwhile for many users.
Pricing estimates place the lens between $6,499-$6,999 USD, though Canon enthusiasts hope it arrives under $6,000. Teleconverter compatibility remains unclear, but if the lens works with Canon’s 1.4x extender, it would provide an effective 840mm f/8 option for wildlife photography.
Market Positioning
Industry sources previously indicated this lens would “cannibalize” sales of the existing RF 100-500mm f/4.5-7.1L IS USM. The significant price gap between these models means many photographers might save longer to acquire the faster, longer-reaching option.
The RF 300-600mm would complement Canon’s recently announced RF 100-300mm f/2.8L IS USM, creating a comprehensive telephoto system without requiring teleconverters.
Development Timeline
Patent applications have surfaced showing supertelephoto RF designs with variable apertures, though none match this lens exactly. Canon rarely reveals exact optical patents before product announcements, making specific details limited.
With the lens reportedly undergoing final testing, photographers may not wait much longer. Canon appears poised for multiple announcements in coming months, beginning with the Cinema EOS C50 next week. For wildlife and sports photographers seeking extended reach with professional build quality, this lens could prove transformative.
The first prototype images of DJI’s highly anticipated Osmo Pocket 4 have surfaced online. Nearly two years after the successful Pocket 3 launch, DJI appears ready to revolutionize compact cameras once again with groundbreaking upgrades that could reshape the content creation landscape.
Canon is preparing to unveil its latest cinema camera, the Canon Cinema EOS C50, on September 9, marking the next evolution of the popular EOS R5 C. The new model appears designed to directly challenge Sony’s successful FX camera lineup, which has gained significant traction in the professional video market.