Nikon will Focus on Medium & High-end DSLR, Mirrorless, Lenses

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In an interview with Nikon executives by Yahoo Japan, Nikon said that they will concentrate on medium and high-end DSLR cameras and mirrorless cameras and lenses. You can read full interview below: (Translated by Google)

For the camera business undergoing structural reforms, Nikon showed a policy of “bringing in multiple mirrorless cameras at an early stage”. Senior Managing Executive Officer, Chairman and CEO of Camera Business, responded to the interview. We respond to the needs of shooting scenes and functions, and devise measures to take an aggressive approach to rebuild the camera. Meanwhile, the production system said “There is no idea of ​​closing domestic and overseas major plants at the present time” (Managing Executive Officer).

The company decided to discontinue release of the high-end compact camera “DL series”, and product development was drawing attention. Although we have not disclosed the completion time of the mirrorless lineup, it seems that a couple of years after the mirrorless market exceeds the SLR market will be a guide.

In the future, we plan to concentrate management resources on medium- and high-end SLR cameras and lenses and mirrorless cameras that can make the most of their strengths. However, Miller less struggled with fewer models and said, “We will set aside for other companies, we will get Nikonelike things” (same). Also review the commercialization process such as condition setting from the user’s point of view, eliminating the deviation from user needs. Meanwhile, “I want to do the royal road of the high-class compact in the future, but because I just decided to cancel the DL series, I will judge the next development carefully” (same).

The production structure enhances cost competitiveness through in-house production of outsourcing processes and efficiency of production.