Sony FE 50mm F1.2 GM Lens Officially Announced, Priced $1,998, Available for Pre-Order

Sony has just officially announced the new Sony FE 50mm F1.2 GM Lens (G Master). It is an ultra-fast premium full-frame lens with the same size and weight as the Sony/Zeiss 50mm F1.4 .  The lens uses three special ‘extreme aspherical’ elements and a Nano AR II coating and an 11-blade aperture. It can focus as closely as 40cm (15.6″) and has a max magnification of 0.17x. This new lens costs $1,998, first available for pre-order at B&H/ Adorama/ Amazon. Read More »

Sony FE 50mm F1.2 GM Lens to Cost Less Than Canon RF 50mm F1.2L USM Lens

The current Canon  RF 50mm F1.2 USM lens

The new Sony FE 50mm F1.2 GM lens (SEL50F12GM) is coming near. Now, according to the latest rumors from SAR, this new lens will cost a bit less than the current Canon  RF 50mm F1.2 USM lens. Read More »

Sony FE 35mm F1.4 GM GM lens Officially Announced, Available for Pre-Order

Sony has just officially announced a new GM lens: Sony FE 35mm F1.4 GM lens. It is a fast standard prime lens, featuring 14 elements in 10 groups, including aspherical and ‘XA’ glass, along with Sony’s ‘Nano AR Coating II’ to reduce ghosting and flare, an aperture ring which can be ‘clicked’ or ‘de-clicked’, depending on your use case. This new lens costs $1,398, first available for Pre-Order at B&H/ Adorama. Read More »

Sony FE 12-24mm F2.8 GM Lens Available for Pre-Order at Amazon, to Start Shipping From August 13, 2020

Good News!!! The newly announced Sony FE 12-24mm F2.8 GM lens is now available for Pre-Order at Amazon! This new lens costs $2,998 and will start shipping form August 13, 2020. You can also pre-order at B&H/ Adorama. Read More »

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