Sony FE 35mm F1.4 GM GM lens Officially Announced, Available for Pre-Order

Sony has just officially announced a new GM lens: Sony FE 35mm F1.4 GM lens. It is a fast standard prime lens, featuring 14 elements in 10 groups, including aspherical and ‘XA’ glass, along with Sony’s ‘Nano AR Coating II’ to reduce ghosting and flare, an aperture ring which can be ‘clicked’ or ‘de-clicked’, depending on your use case. This new lens costs $1,398, first available for Pre-Order at B&H/ Adorama. Read More »

Sony FE 12-24mm F2.8 GM Lens Available for Pre-Order at Amazon, to Start Shipping From August 13, 2020

Good News!!! The newly announced Sony FE 12-24mm F2.8 GM lens is now available for Pre-Order at Amazon! This new lens costs $2,998 and will start shipping form August 13, 2020. You can also pre-order at B&H/ Adorama. Read More »

Sony FE 12-24mm F2.8 GM Lens Announced, Priced $2,998, Available for Pre-Order

The new Sony FE 12-24mm F2.8 GM lens was just officially announced. It is a bright and versatile zoom characterized by its broad range and bright design. Featuring a constant f/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. This new lens costs $2,998, first available for pre-order at B&H/ Adorama. Read More »

Sony FE 12-24mm F2.8 GM Lens to be Announced in June!

Sigma 14-24mm F2.8 DG DN Art lens
the current Sigma 14-24mm F2.8 DG DN Art lens  at B&HAdorama

Good news!!! A new Sony GM lens is coming. According to the latest rumors from Nokishita-C, the new Sony FE 12-24mm  GM lens is expected to be announced in late this month. It is rumored to cost  around $4,000!

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Hot Deal: Rokinon 14mm F2.8 FE Auto Focus Lens for $489 at B&H!

rokinon-14mm-f2-8-full-frame-auto-focus-lens

Super Hot!!! Today, B&H has a great deal on Rokinon 14mm F2.8 Full Frame Auto Focus Lens for  only $489!  This is the lowest price we have ever seen. It is a prime wide-angle lens for Sony E-mount mirrorless cameras. It is sold for $599 at Amazon/Adorama. Read More »

Sony FE 12-24mm F2.8 GM Lens to Cost around $4,000, Announcement Delayed

Sigma 14-24mm F2.8 DG DN Art lens
the current Sigma 14-24mm F2.8 DG DN Art lens  at B&HAdorama

According to the latest rumors from Lens-Rumors, due ot the new coronavirus, the announcement of the long rumored Sony FE 12-24mm F2.8 GM lens is delayed! We are very surprised to be told this new lens will cost around $4,000!

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