Sony A7 IV Announced, Priced $2,498, Available for Pre-Order

Sony has just officially announced the new Sony a7 IV. It does double duty with strong stills and video performance. Sony a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.

This new camera costs $2,498, first available for pre-order at Amazon/ B&H/ Adorama.

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Nikon Z 9: “it’s surpassing the competition with huge margins”

Nikon Z 9 is coming very soon! “this is no catch-up game from Nikon, it’s surpassing the competition with huge margins”.  It is now listed at B&H/ Adorama. Read More »

Sigma 18-50mm F2.8 DC DN Contemporary Lens Officially Announced for $549!

Sigma has just officially announced the new Sigma 18-50mm F2.8 DC DN Contemporary Lens. It is a small, light, and bright standard zoom for crop-sensor mirrorless cameras, including landscapes, portraits, street photography, architecture, and events. 

This new lens costs $549, available for pre-order at B&H/ Adorama for Sony E and Leica L mounts. Read More »

2021 Sony Alpha a1 Holiday Deals

Early this year, Sony officially announced the new Sony Alpha a1 (Amazon/ B&H/ Adorama).  It is a high-end full-frame mirrorless camera, featuring a 50MP Stacked BSI-CMOS sensor and in-body image stabilization, blackout-free shooting on its giant 9.44M-dot (240 fps) EVF at burst rates of up to 30 fps.

Now, 2021 Holiday Shopping is coming near! During this shopping season, you can save a lot to buy Sony Alpha a1 great deals. Read More »

Sony Alpha a7IV to have a Significantly Improved Touch Panel Function

The current Sony a7 III

Sony a7 IV is coming soon! According to the latest rumors from SAR, Sony A7 IV might have much improved touchscreen function and the camera can do 4K streaming too!  Sony a7 IV is expected to be offically announced around October 21, 2021 for about $2,499! Read More »

Hot Deals: B&H DealZone: Hoya 72mm/77mm/82mm NXT Circular Polarizer from $49.90

Super Hot deals!!! Today, B&H launched some great deals on Hoya NXT Plus Circular Polarizer Filters in 72mm,77mm and 82mm sizes, starting from $49.90. These are the lowest prices seen yet for these multi-coated filters! Read More »

Sony FE 70-200mm F2.8 GM OSS II Lens Available for Pre-Order In USA

Good News!!! The newly announced Sony FE 70-200mm F2.8 GM OSS II lens is now available for pre-order in USA: Amazon/ B&H/ Adorama/ BuyDig/ FocusCamera. Manufacturer will start shipping this item on 12/16/2021. Orders will be filled on a first come first serve basis.  Read More »

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