Camera Industry in 2021: 15 New Models of Single-lens Cameras Announced

Looking back on the “2021 camera products.” A total of 15 models of single-lens cameras have been announced as new products, excluding derivative models and models with some specification changes. Although the number of 19 models has decreased compared to 2020, there are some high-end models that are attracting attention.


  • Nikon Z9  first flagship. High performance with a fully electronic shutter
  • Niknon Z fc with classical design. Gain support from a wide range of people


  • Canon EOS R3 High-end model equipped with a back-illuminated stacked CMOS sensor. Line-of-sight input AF is also a hot topic


  • Sony A1 The flagship of the Sony A series. Achieve further performance improvement centered on high-speed continuous shooting
  • Sony A7 IV  The successor to the popular model “a7 III”. Brush up overall including operability
  • Sony ZV-E10 Entry model equipped with functions for Vlog shooting


  • Fujifilm GFX100S : 100 million pixel large format machine that has been downsized without sacrificing performance
  • Fujifilm X-E4 Compact and lightweight mirrorless pursuing a minimal style
  • Fujifilm GFX50S II the highest cost performance
  • Fujifilm X-T30 II Minor change model with improved AF performance equivalent to higher-end models

Olympus OM

  • Olympus PEN E-P7 Micro Four Thirds machine featuring high-quality classical design and operability


  • Panasonic LUMIX BS1H Box-style compact camera equipped with a full-size sensor
  • Panasonic LUMIX GH5 II Micro Four Thirds machine that is strong in video recording with detailed enhancements


  • PENTAX K-3 Mark III  Single-lens reflex camera equipped with a high-definition viewfinder and high-performance AF


  • Sigma fp L Compact and lightweight model equipped with an effective approximately 61 million pixel sensor