What is Canon’s strategy in the photography market in 2023? After 3 years of absence, Canon returns to its latest hardware announcements . Canon EOS R1 is coming near.
Everyone expected that Canon was developing Canon EOS R1, but this is the first time that Canon has officially acknowledged the development of the top model EOS R1. Currently, Canon EOS R3 is Canon’s flagship camera, but this is likely to be a provisional until Canon EOS R1 appears.
Regarding the RF mount license, it is said that there is no policy and that it will be handled on a case-by-case basis with third-party companies, and it is said that they are also discussing with lens manufacturers other than Cosina, Sigma and Tamron . There may be a possibility that RF mount lenses will appear in the future.
Canon EOS M series is said to be in high demand and will continue, so it seems unlikely that it will end anytime soon. In addition, the demand for single-lens reflex cameras is still 30% based on the number of units, and there is no sudden end, so sales will continue for a while regardless of whether new products will appear.