Best Camera of the Year in Japan: Sony a7R IV

On May 18, 2020, the Camera Grand Prix 2020 Executive Committee announced the awards of the “Camera Grand Prix 2020”. Sony was the best winner, winning two big prize: the best camera: Sony a7R IV (AmazonB&H/ Adorama)  and  the best lens: Sony FE 200-600 F5.6-6.3 G OSS  (AmazonB&HAdorama). Read the details below: Read More »

Sony a7R IV Officially Announced ! (61MP, 10fps, $3,498)

Sony today has officially announced the new a7R IV (B&H Photo Video/Adorama/Amazon) full frame mirrorless camera. a7R IV has a full-frame 61MP BSI-CMOS sensor with a claimed 15 stops of dynamic range (it’s the first new sensor since 2015, according to Sony). It has a 567-point hybrid AF system (with 74% frame coverage) with real-time eye, human and animal AF. The camera can shoot at 10 fps with continuous AF for up to 68 photos.
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Sony a7R IV Confirmed to be Announced Today at 10 AM ET !

Japanese website Nokishita Camera now just confirmed that Sony will officially announce the new full frame mirrorless camera Sony a7R IV today. The live stream announcement will be at 10 AM ET, New York Time, Stay tuned !

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Best Lenses for Sony a7R IV

Best-Lenses-for-Sony-A7R-IV

Sony announced the new Sony a7R IV mirrorless camera (AmazonB&HAdorama) in July 2019.  It is the fourth edition of the Sony a7R, which comes with an updated 61MP Exmor R BSI CMOS sensor and BIONZ X image processor to render crisp and smooth images,  including the new UXGA (Ultra-XGA) OLED Tru-Finder, which has 5.76 million dots for enhancing details, brightness, and contrast. Below are the top recommended lenses for Sony a7R IV. You can choose one or more lenses for your Sony a7R IV.

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Best Memory Cards for Sony a7R IV

In July 2019, Sony announced the new flagship full frame Sony a7R IV mirrorless camera (AmazonB&HAdorama).  It is the fourth edition of the Sony a7R, featuring an updated 61MP Exmor R BSI CMOS sensor and BIONZ X image processor to render crisp and smooth images including the new UXGA (Ultra-XGA) OLED Tru-Finder, which has 5.76 million dots for enhancing details, brightness, and contrast. Below are the top recommended memory cards for Sony a7R IV. You can choose one or more cards for your Sony a7R IV.
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New Sony IMX435AQJ 36MP Full Frame 8K Sensor Leaked, for Sony a7S III ?

A new Sony IMX435AQJ 36MP full frame 8K sensor now already leaked on the web, it also can shoot 4K video at 480fps. So is this sensor will use on upcoming Sony a7SIII or a7R IV ? Stay tuned.
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Sony Rumored to Announce Two New Full Frame Sensors for a7S III and a7R IV/a9R

We already known upcoming Sony a7S III will have a new sensor, now according to latest rumors from SAR, Sony will soon announce two new full frame 16bit sensors. These sensors are rumored for the upcoming Sony a7S III and Sony a7R IV/a9R.

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