Sony will Never Quit APS-C Market

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Recently, Imaging-Resource has posted a new Q&A about Sony’s upcoming imaging products. According to Sony’s Manager Kenji Tanaka, Sony will never quit APS-C market, APS-C category is very important. Sony is also planning to claim they are #2 in full-frame cameras YTD.

From Imaging-Resource:

“APS-C is an important category for us. We’ll never quit APS-C!”

Sony says that products like the A6500 are a critical part of their overall strategy, and that even pros are using them as second bodies. They were very emphatic that they would be actively continuing development of their APS-C lineup.

Sony’s goal is to use their ability to innovate to open up new possibilities for photographers. Like 20fps full-resolution images with continuous AF tracking Sony a9, or the see-in-the-dark abilities of the a7S II