Sony’s latest interchangeable lens camera may look like an SLR, but underneath the hood it’s all NEX. The Sony A3000 offers a 20.1 megapixel APS-C sensor, a built-in electronic viewfinder, full HD video and a Sony E-mount for interchangeable lenses all for an MSRP of $399. The competitively priced A3000 offers all the trimmings of an entry-level DSLR including a fixed 3.0-inch LCD, built-in flash and hotshoe. It should be available in early September.
Sony just announced a new Zeiss 16-70mm f4 e-mount lens. The new Carl Zeiss Vario-Tessar T* 16-70mm F4 zoom lens gives photographers the opportunity to experience legendary Carl Zeiss optical excellence in a supremely compact, easy-to-carry zoom lens. A practical 4x zoom range of 16-70mm (24-105mm in 35mm full-frame equivalent) makes this model ideal for a wide range of everyday photo situations, from landscapes and portraits to informal snapshots and everything in between.