The first prime lens for Sony NEX-FF E-mount camera will be Zeiss 35mm f/2.8. This lens is a compact and high quality lens and great start for the new NEX-FF camera. Also this new Zeiss 35mm f/2.8 is a perfect prime lens for street photography.
Rumors from MirrorlessRumors, Sony will announce their NEX full frame camera in September, and in stock in stores and shipping in October. Previous rumors said NEX-FF will not be released until 2014, now it seems NEX-FF will soon available. And the price of NEX-FF is around $3,000.