Fujifilm Blog has recently posted an interview with Fujifilm Tokyo’s manager Mr. Takashi Ueno talking about why Fujifilm don’t make full frame DSLR cameras. Mr. Takashi Ueno explained the reason why Fuji go with APS-C mirrorless cameras as opposed to full frame DSLR cameras.
Note: Fuji manager only say they don’t want to go full frame “DSLR”. So there is still a chance Fujifilm will make full frame Mirrorless someday.
From the interview:
Building an interchangeable lens camera from scratch meant that we could choose any sensor size from full frame, APS-C, to Micro Four Thirds. We gave a lot of thought to this, and reached our conclusion that APS-C is the best format for the optimum balance of body size and image quality.
higher image quality can be achieved with full frame sensors, but in order to maximize the use of the sensor size, the lens will be very bulky and heavy.
Yes, if you attach the large and heavy high performance lens to the full frame DSLR, then you will certainly get high image quality. The combination will maximize the potential of the full frame, but if you have to carry the bulky lens everywhere to achieve the high image quality, then this is not what FUJIFILM is aiming for.
We aimed for the system with the optimum balance of high image quality and compact lightweight body that professionals can use. With that idea in mind, we came to the conclusion that the APS-C mirrorless system is the way to go as opposed to full frame D-SLR.
The technology of the FUJINON lens has a lot to do with that. With the power of FUJINON lens, we can achieve the full frame image quality with the APS-C sensor. We have the technology at the FUJIFILM. FUJINON lenses are widely known within the industry for their TV and Cine lenses and they are even used for satellites. They were already well regarded as high quality lenses in different fields. APS-C is certainly smaller than full frame. We learned that the disadvantage can be recovered with the lens performance through various simulations.
Yes, we can only do this with the FUJINON technology. Some may think that the system stands at halfway between of everything, but we believe it has the best balance of everything. And this is why we chose the APS-C format. Of course, this is not only achieved solely by the FUJINON technology. We cared about the lens, so we had to consider about the sensor and processor carefully, too.
Read full interview at Fujifilm Blog.
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