Sony A7 IV: Still the Best Selling in the First Half of September 2023 (CAPA)

CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the first half of September 2023.  Sony a7 IV (Amazon/ B&H/ Adorama) wins the top 1 position, followed by Nikon Z8 (Amazon/ B&H/ Adorama)!

Data collection period: September 1st-September 15th, 2023

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Top 1 Sony a7 IV Amazon/ B&H/ Adorama
Top 2 Nikon Z8 Amazon/ B&H/ Adorama
Top 3 Canon EOS R6 Mark II Lens Kit Amazon/ B&H/ Adorama
Top 4 Canon EOS R50   Lens kit Amazon/B&H/ Adorama
Top 5 Sony A7 IV Zoom Lens Kit Amazon/ B&H/ Adorama
Top 6 Sony A7R V Body Amazon/ B&H/ Adorama
Top 7 Canon EOS R6 Mark II Amazon/ B&H/ Adorama
Top 8 Nikon Z50 double zoom kit Amazon/ B&H/ Adorama
Top 9 Nikon Z fc 16-50 VR SL lens kit  Amazon/B&H/ Adorama 
Top 10 Sony A6700 Amazon/ B&H/ Adorama
  • By manufacturer, three companies competed with each other: Sony with three four models, Nikon with three models, and Canon with three models. In addition, the rise of APS-C camera has become noticeable, with   6 models, and 4 APS-C models.
  • The first place is Sony a7 IV  body. They took one step out of the battle for the lead and achieved their third consecutive victory.
  • The second place goes to the Nikon Z 8  body. It has returned to the top 10, entering the top 10 for the first time in a month and a half since the second half of July. This time as well, the two APS-C mirrorless cameras stand out.
  • The third place goes to Canon EOS R6 Mark II/RF24-105 L IS USM Lens Kit . It moved up from the 6th place last time to the top 3. We want to keep an eye on whether they will continue to be involved in the battle for first place.

Yodobashi Camera currently states that Nikon Z8 is in short supply, as it states that “the next shipment is scheduled for late January 2024,” but it was ranked the second in the first half of September, so it’s to some extent. It looks like a large number has arrived.

Sony a7 IV seems to continue to be as popular as the V3, but the new product Sony A6700 ranks 10th and ranks 4th among APS-C camera after Canon R50, Nikon Z50, and Nikon  ZF C, giving the impression that it is not that popular.

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