GoPro has announced three innovative products that significantly expand its camera lineup: the MAX2 360 camera, LIT HERO lifestyle camera, and Fluid Pro AI gimbal. These new offerings target diverse creator needs while maintaining GoPro’s reputation for durability and performance.
MAX2: Professional 360 Camera Excellence
The $499.99 MAX2 sets new standards for 360-degree filming with true 8K resolution—delivering 21% more detail than competitors. This Emmy Award-winning technology produces professional-quality content with superior color reproduction and image clarity.
Key features include twist-and-go replaceable glass lenses requiring no tools or calibration, making maintenance effortless. The camera captures 10-bit color with GP-Log encoding for over one billion colors, while six industry-leading microphones provide immersive 360 audio with advanced wind-noise reduction.
The MAX2 supports up to 300Mbps bitrate through GoPro Labs firmware, offers 29-megapixel photos, and includes built-in GPS functionality. Its waterproof, aerodynamic design houses a 1960mAh Enduro battery for reliable performance across temperature extremes. AI-powered software and cloud-based editing through the GoPro Quik app simplify 360 content creation. Preorders begin today with September 30 shipping.
LIT HERO: Compact Lifestyle Camera with Built-In Illumination
The ultra-compact LIT HERO weighs just 93 grams while packing impressive capabilities for $269.99. Its standout feature is a built-in light enabling “whatever, whenever” capture, even in complete darkness, creating a distinctive retro aesthetic compared to stark smartphone footage.
This waterproof camera (16ft/5m) captures 4K60 video with 2x slow-motion playback and 12-megapixel photos in 4:3 aspect ratio for versatile social media cropping. Magnetic mounting adds convenience, while the Enduro battery provides over 100 minutes of continuous recording. The rugged design maintains GoPro’s legendary durability for any adventure. Preorders start today with October 21 availability.
Fluid Pro AI: Intelligent Multi-Camera Gimbal
The $229.99 Fluid Pro AI gimbal addresses modern creators’ multi-device needs, supporting GoPro cameras, smartphones, and point-and-shoot cameras up to 400 grams. Its three-axis stabilization system features interchangeable mounts for maximum versatility.
The gimbal’s AI subject tracking automatically follows faces or bodies with precision, while an integrated fill light balances exposure for professional results. With 18 hours of runtime and power bank functionality, it’s designed for extended shooting sessions. The Fluid Pro AI launches October 21 at retail stores and GoPro.com.
These three products demonstrate GoPro’s commitment to diversifying beyond traditional action cameras while maintaining the quality and innovation that defines the brand.