Outerknown is a sustainable lifestyle brand made For People and Planet. By prioritizing industry-serving resale, repair, and recycling programs, Outerknown is aiming to make 100% of their products circular by 2030.
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Outerknown is a sustainable fashion brand founded in 2015 by professional surfer Kelly Slater. The California-based company aims to create high-quality, stylish basics for men and women using eco-friendly materials and ethical manufacturing practices.
The brand’s motto is “long live our oceans” – each product supports Outerknown’s commitment to improving environmental and social responsibility throughout the fashion supply chain. For example, their swim trunks and rash guards use ECONYL – a recycled nylon made from fishing nets and other nylon waste. Shirts and hoodies are crafted from organic cotton or hemp, while jeans use cotton blended with recycled polyester.
Outerknown sources materials through initiatives like Fair Trade USA to ensure workers receive fair wages and work conditions. They also partner with factories that meet standards for water recycling, energy use, and chemical management. The S.E.A. Jeans line goes a step further by using ozone to eliminate nearly all water in the wash cycle, reducing water waste by up to 80%.
While high sustainability standards mean Outerknown pieces don’t come cheap, the quality is superb. T-shirts and button-downs have a soft, lived-in feel right out of the box. Jeans have just the right amount of stretch for all-day wear. And designs balance laidback, surfer vibes with versatility – these are clothes made for the everyday.
Some highlights of the men’s collection include the S.E.A. Jeans in slim or relaxed fits, the Malibu hoodie made from hemp, and the classic Point Break short-sleeve button down. For women, standouts include the high-waisted Carpenter jeans, cozy Beckon pullover hoodie, and easy Santa Ana t-shirt dress. Outerknown also has a small but solid selection of sweaters, blazers, jackets, and accessories like belts and beanies.
Overall, Outerknown delivers classic, conscious clothing built to last. While expensive, the focus on premium fabrics and eco-innovation helps justify the investment. For shoppers seeking style and sustainability, Outerknown is a brand worth supporting. The durable, quality basics can become go-to pieces you’ll wear for years to come.