Sony A7 V: the Best Selling in the Second Half of March 2026 (CAPA)

CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the Second half of March 2026.  Sony A7 V (B&H/ Amazon) still wins the top 1 position.

Taking the top spot is the Sony “α7 V.” It has extended its winning streak—which began in the latter half of January—to five consecutive periods. Following in second place, just as in the previous ranking, is the Sony “α7C II Zoom Lens Kit.”

In this ranking, Sony placed with two distinct models (comprising three specific product variations); Canon, Nikon, and Fujifilm each placed with two models; and Hasselblad placed with one model. The Fujifilm “X-E5 XF23mm Lens Kit,” ranked 9th, makes its return after an absence of one and a half months, while the Nikon “Z50II Double Zoom Kit,” ranked 10th, returns after a one-month hiatus.

Furthermore, the Nikon “Z8″—ranked 6th—makes its reappearance in the rankings for the first time in 11 and a half months. Nikon is currently running a cashback campaign through May 7th, under which purchasers of the “Z8” are eligible to receive a rebate of 75,000 yen. It is fair to say that this promotion played a key role in driving the results seen in this ranking.

Data collection period: March 16-31, 2026

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Top 1 Sony A7 V B&H/ Amazon
Top 2 Sony A7C II Lens Kit Amazon/ B&H
Top 3 Hasselblad X2D II 100C Amazon/ B&H
Top 4 Fujifilm X-M5 XC15-45mm Lens Kit Amazon/ B&H
Top 5 Canon EOS R10 RF-S18-150 IS STM Lens Kit Amazon/ B&H
Top 6 Nikon Z8 Amazon/ B&H
Top 7 Sony α7C II Body Amazon/ B&H
Top 8 Canon EOS R50 Double Zoom Kit Amazon/ B&H
Top 9 Fujifilm X-E5 XF23mm Lens Kit Amazon/ B&H
Top 10 Nikon Z50II Double Zoom Kit Amazon/ B&H