Groove Life offering breathable silicone rings, watch bands, and the Groove Belt, Groove Life is one of the fastest growing companies in America in the Outdoor/Active Lifestyle accessory market.
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Groove Life was born in the Alaskan wilderness. Husband, father, and Adventure Guide Peter Goodwin realized his lifestyle demanded gear that could keep up. After selling The General Lodge, a wilderness retreat that he had built with his own hands, and fueled by the desire to design premium, innovative products that were backed by unbelievable customer service, Groove Life was born.
Working in a freezing garage in Port Alsworth, AK, Peter worked relentlessly for six months trying to perfect the original Groove Ring. Having no idea what success this would eventually bring, his only focus was to somehow provide for his growing family.