In a world of mass-produced hair products lining drugstore shelves, Prose Beauty stands out by taking a more personalized approach. This start-up company, founded in 2017, is using technology and science to create customized haircare regimens tailored to each individual’s unique hair needs and goals.
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The story of Prose begins when co-founders Arnaud Plas and Juan N. Silva became frustrated trying to find hair products that actually worked for their specific hair types. This sparked the idea to create a completely new system that formulates shampoos, conditioners, and serums based on an in-depth hair analysis for each customer.
Upon signing up, customers take a short quiz about their hair type, hair structure, scalp moisture, and other factors. They even submit hair photos for analysis by Prose’s scientists and artificial intelligence. All this data helps Prose build an accurate hair profile to craft customized formulas featuring over 50 high-quality ingredients. Customers receive a set of personalized products delivered right to their door.
But Prose doesn’t just create products and send them off. Their approach allows for optimization over time. Customers can provide feedback after trying their products, and Prose will tweak formulas as hair needs change. With regular use, Prose can help customers achieve their hair goals whether that’s reducing frizz, increasing shine, preventing hair loss, or more.
Prose Beauty stands at the forefront of personalized haircare services. The company has raised over $6 million in funding since its launch, showing the demand for customization. As our understanding of hair science improves, Prose plans to continue refining their technology and products. For consumers tired of mass-market approaches, this innovative start-up offers an exciting glimpse into the future of personalized beauty.