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Founded in 2015, Allbirds has quickly become one of the most popular and recognizable brands in the sustainable footwear space. The company was started by Tim Brown and Joey Zwillinger with the goal of creating comfortable shoes made from natural and sustainable materials.
Allbirds gained attention early on for its use of Merino wool as the primary material in many of its shoe styles. The wool helps regulate temperature, reduces odor, and provides a soft feel that many customers love. Beyond the wool, Allbirds also uses materials like eucalyptus tree fiber, sugar cane, and recycled plastic and cardboard to construct its shoes. These natural materials give the shoes their unique look and feel while also meeting the brand’s sustainability standards.
In terms of style, Allbirds offers a relatively simple and minimalist aesthetic across its lineup. The company focuses more on comfort, fit and feel rather than bold designs. However, customers can choose from a variety of muted colors to match their tastes. Some of the most popular Allbird styles include the Wool Runners, Tree Runners, Tree Skippers and Wool Piper shoes. Recently, the brand has also expanded into apparel using similar sustainable materials.
When it comes to comfort, nearly all reviews point to Allbirds shoes being among the most comfortable on the market. The materials mold to your feet easily with plenty of cushioning. Even after extended wear, many reviewers say their feet feel great in Allbirds. This level of comfort does come at a price though – Allbirds shoes typically cost $100-140 depending on the style.
In just a few short years, Allbirds has disrupted the entire footwear industry by showing consumers want shoes that are not only comfortable, but also sustainable and responsibly-sourced. As the brand continues to innovate with new materials and expand globally, expect Allbirds to set the standard for the next generation of comfort-focused, eco-friendly shoes.