ILIA Beauty is a clean, eco-conscious makeup brand founded in 2011 by Canadian model Sasha Plavsic. The brand is based in Vancouver, British Columbia and sells cosmetics made with natural, organic, and sustainably-sourced ingredients. ILIA calls itself a “multi-use beauty brand” and formulates its products to be suitable for face, lips, cheeks, and eyes.
Some of ILIA’s most popular products include its Limitless Lash Mascara made with beeswax and carnauba wax, Balmy Tints hydrating lip balms infused with mango butter and hyaluronic acid, and Color Haze Multi-Use Pigments, a cream blush and eyeshadow formula with aloe leaf juice. ILIA prides itself on avoiding synthetic fragrances, parabens, nanoparticles, gluten, and other questionable ingredients. The company focuses on clean, buildable, light-as-air textures to enhance natural beauty.
In addition to makeup, ILIA sells skincare products including a Universal Face Serum made with vitamin C, squalane, and Tripeptide-29. Sustainability is a core value for the brand, which uses recyclable aluminum and glass packaging, solar power in its facilities, and donates 1% of sales to environmental nonprofit organizations. ILIA is Leaping Bunny certified cruelty-free and many products are vegan. Overall, the brand aims to offer ethical, natural, high-performance cosmetics for modern beauty lovers.
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